Pregnancy skincare brand Mama Mio has launched a Limited-Edition Pink Tummy Rub Butter in partnership with CoppaFeel!, one of the UK’s leading breast cancer awareness charities. 

The brand is turning their best-selling Tummy Rub Butter pink to raise awareness and funds for Breast Cancer Awareness Month in October, and will support the cause by donating 20% of the sale price to CoppaFeel!.  

This limited-edition stretch mark protection cream has been formulated with BLUSH Oléoactif® to create the blush pink hue. This 100% natural ingredient is derived from the leaves of Persicaria tinctoria, an indigo-plant sourced from European organic fields. 

The Pink Tummy Rub butter will be available throughout October and is clinically proven to increase skin elasticity and moisture, helping to protect against stretch marks. 

RRP £24, available at www.mamamio.com.